How to use SMS/Message Marketing to grow your business

SMS marketing, also known as SMS marketing, is a great way to keep in touch with your customers. SMS stands for "Short Message Service". This means sending small text messages of 160 characters (in Canada 136) or less to your target mobile market with offers, promotions, updates, news and anything else you think you need to know about your business. †

You can use SMS marketing in different ways. Many companies use it to increase their sales by offering special offers to their customers and to generate leads to build their database. It increases customer loyalty by keeping in touch. You can put your marketing message directly in the hands of your current and potential customers.

The best thing about SMS marketing (해외문자) is that 80% of mobile users have their phone with them at all times. This means that they will receive your message immediately; it doesn't end up in an email inbox waiting to be viewed. Did you know that over 95% of all text messages are read within ten minutes?

Build your text database

It is extremely easy to build an SMS subscriber list. Usually you just have to ask. Tell your customers that if they sign up, they will receive special offers and promotions. Most will be happy with it. You have to put people on "OPT-IN"

to receive text messages from you. Competitive giveaways are effective enough to motivate people to participate.

You should also use your online presence to win new customers. Let people know that they can find exclusive offers on your website, blog and social media profiles. You can speed up the process by offering a special incentive to sign up for your text promotion, giveaway, or effective discounts on your services.

The challenge of SMS marketing

Remember that SMS stands for "short message service". As I mentioned, these messages must be 160 characters or less.

It takes a little dexterity to compose such a small message and also to influence it. The best way to do this is to focus each message on one thing. If you have a special sale and a new product to promote, write two posts about it. Main messages contain 3 pieces of important information:

Market, campaign or sales data

How it benefits them

What they need to do to get it (the call to action).

One more thing about your posts - don't use text language (ie LOL) to shorten it. It looks clunky and unprofessional.

How to perfect your campaign

To do text marketing, you need to hire a major email provider. They will freely send you the messages and track your results. The results are extremely important because they will help you improve your campaigns.

Do some testing first to see what works best. For example, try sending messages at different times of the day or on different days of the week to find out which one gets the best response. Statistics tell you how many people have opened and read your post. Here's how to fine-tune your campaign.

Text message marketing (SMS) is a great way for offline businesses to acquire new customers and retain old ones. Now that everyone is mobile with their smartphone, it's an even more efficient way to connect and sell.